Social Media Manager - YouTube (National Geographic)
Company: Disney Cruise Line - The Walt Disney Company
Location: Washington
Posted on: March 1, 2025
Job Description:
National Geographic is seeking an experienced manager to oversee
strategic and creative social campaigns for Nat Geo titles and
editorial content on YouTube. A successful candidate will be
responsible for managing the scheduling, planning, agency
relationships, and original content production for YouTube.
Additionally, they'll have an eye towards how to best utilize the
platform, tell diverse stories, integrate consumer products and
affiliates, optimize advertising, and enhance the content on other
social platforms.We are looking for a passionate video strategist
who has experience in ideating, creating, and marketing social
video/YouTube content as well as managing agencies, internal team
relationships and busy timelines. Excelling in this role requires a
knowledge of what is trending/current on social [with an eye toward
YouTube], an aptitude for developing insights-driven global
strategies, a deep and current knowledge of the platform's
offerings, how to best utilize influencers, a keen eye for
compelling and innovative content and creative, and excellent
project management skills. They will also need to be comfortable
creating and presenting decks across the team, department and to
leadership.ResponsibilitiesChannel Management & Optimization
- Support management and growth on all YouTube accounts: NatGeo,
NatGeoAnimals, NatGeoKids, NatGeo Espa--ol.
- Manage digital agencies supporting YouTube and other marketing
priorities.
- Work closely with affiliates and media teams to monetize our
content and offerings.
- Maintain standard operating procedures, guidelines, and policy
documentation for key stakeholders and partners.Creative Strategy
- Advise on, communicate and implement best social media
practices and cultural landscape as it pertains to the YouTube
platform.
- Evolve tactics throughout each campaign/project as new data
emerges.
- Review, edit and provide feedback for Nat Geo YouTube Original
shows.
- Partner closely with the development and marketing team to
create high impact and conversation-driving Nat Geo YouTube content
and campaigns.
- Execute sponsorship campaigns and paid media efforts running
across brand channels, and contribute to proactive packaging and
ideation to increase revenue.Communication & Collaboration
- Communicate YouTube strategy, platform updates, and best
practices to peers, leadership, and other internal
stakeholders.
- Partner with YouTube to identify new opportunities and develop
innovative activations.
- Collaborate with the broader marketing title teams on talent
social training, digital activations and paid media creative,
influencer activations etc.
- Foster and build excellent working relationships with key
internal stakeholders in editorial, communications, marketing, and
channel teams across Nat Geo and Disney.Analysis and Reporting
- Develop and own goals and performance metrics for YouTube.
- Monitor regularly to understand effectiveness of strategy and
creative, making recommendations based on analytics and
reporting.
- Support finance teams with revenue forecasting, route ad hoc
requests and inquiries from centralized data and analytics
teams.Basic Qualifications
- 5+ years social media experience, with at least 3+ directly
managing YouTube channels and content.
- Creative, proactive, and independent thinking, with a strong
solutions-oriented mindset.
- Self-starter with a strong bias for action.
- Ability to prioritize, multi-task and meet deadlines.
- Effective communication skills in both verbal and written
form.
- Ability to build and manage interpersonal relationships.
- Extreme attention to detail.
- Proficiency with Microsoft Outlook, Word, Excel, Keynote,
PowerPoint and Google Suite.
- Proficiency with project management tools, such as Airtable,
Asana, etc.
- Experience leading creative content development and
production.
- Experience with social media content management and reporting
systems.
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Keywords: Disney Cruise Line - The Walt Disney Company, Washington DC , Social Media Manager - YouTube (National Geographic), Executive , Washington, DC
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