Manager of Communications, SHaPE Public Sector

Company: McKinsey & Company, Inc.
Location: Washington
Posted on: February 11, 2025

Job Description:

Who You'll Work WithYou will join a group of communications professionals within the Firm's Reach and Engagement function. These colleagues help ensure that appropriate insights reach designated audiences, building awareness and engagement with McKinsey's distinctive knowledge on a variety of topics. They shape the way the Firm connects with people-from clients to Firm members to alumni-strengthening institutional relationships, connections, and affiliations.Through collaborating with senior communications colleagues and external stakeholders, you will contribute to the development and execution of best-in-class global communications programs, events, and publications.You will be a member of McKinsey's SHaPE Practice, Public Sector, working with leaders in North America and globally. The Public Sector practice is a strategic, mission-driven sector that serves both Federal and State & Local clients in North America with 500+ practitioners. We serve public sector entities on healthcare, transformation, infrastructure, digital strategy, efficiency, and many other functional topics.Your impact within our firmThrough development, support, and execution of creative communication plans and tactics, you will build awareness of McKinsey's capabilities, knowledge, and assets. You will help protect McKinsey's reputation, punctuate its expertise, and contribute to bringing campaigns to life in SHaPE's public sector.In terms of creating effective communications: you will create clear, structured, and engaging written communications products (e.g., memos, emails, short-form content, blogs, talking points/scripts, Q&A) that rigorously follow conventions of written English, aligning with Firm leadership when necessary. You will proactively collaborate with internal and external clients and stakeholders to develop and advise on communications. You will help drive development and delivery of communications for reports, special projects (e.g., digital strategy design, knowledge partnership strategy), storytelling (e.g., social posts, case studies), external/internal conferences, and/or events (e.g., forums, webinars, roundtables). You'll conduct strategic assessments to support prioritization of communication campaigns and events (e.g., competitor insights, event speaker research), and collate into digestible formats for leadership. You will ensure consistent branding (i.e., Firm's signature voice, visuals, and narrative) across communications platforms and channels in support of relevant brand pivots.In terms of project management and execution: you will contribute to defining appropriate best-in-class communications and events objectives and strategies to achieve them (e.g., paid media, earned media, CRM support, social media support). You will effectively lead complex projects independently or with a designated team, aligning with key stakeholders as relevant. You'll drive reputation-building programs through a mix of publishing activities (e.g., monitoring of media relations and public relations, targeted knowledge dissemination) and lead and execute plans to address routine reputation risks, with appropriate stakeholder alignment. You will manage data through reports and scorecards to track relevant metrics (e.g., client development, ROI, share of voice, mapping media engagement programs). Additionally, you will help coordinate the creation of contact databases to maximize dissemination and engagement.You will drive the Communications Strategy for Public Sector, in collaboration with Practice leadership. You'll partner with Client Activation colleagues to execute signature client events and manage partnerships with credible, third-party organizations. You will support the Practice on content risk reviews in collaboration with the Firm's Strategic Communications team.Your qualifications and skills

• U.S. citizenship required due to nature of Federal public sector engagements
• Bachelor's/University degree required
• 8+ years of experience in communications and project management, ideally with a background in public sector at the federal, state, or local level
• Mastery of Microsoft Office (Word, PowerPoint, Teams) and Firm related tools (Box, Slack)
• Proficiency and fluency in verbal and written English is required
• Broad skillset across relevant communication service lines and platforms (e.g., external/internal comms, media relations, events, executive comms)
• Excellent communication skills across formats (e.g., written, verbal/presentation, digital-ready content, storytelling) and ability to apply them to develop and execute a strategy across portfolio of communications channels
• Ability to manage various projects simultaneously and work independently as well as collaboratively in a fast-paced and ambiguous operating environment, while driving for quality implementation and excellence
• Experience operating at the top of organizations with exposure to senior decision-makers. Proven success in influencing senior management in a dynamic, changing environment
• Proactive style with experience working with large, complex organizations and a proven ability to balance the needs of different stakeholders
• Outstanding critical reasoning and problem-solving skills, including ability to disaggregate issues, identify root causes, and recommend solutions
• Exhibits core Firm values in attitude and work (e.g., owning development, driving work, demonstrating resilience)
• Strong strategic capability, but willing to 'roll one's sleeves up' and act tactically when required
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Keywords: McKinsey & Company, Inc., Washington DC , Manager of Communications, SHaPE Public Sector, Executive , Washington, DC