Director of US Public Sector Campaigns (Remote)

Company: Mattermost Inc
Location: Washington
Posted on: February 21, 2025

Job Description:

At Mattermost, we build the #1 collaborative workflow solution for defense, intelligence, security, and critical infrastructure organizations. Trusted by governments, financial institutions, and technology companies, our platform enables secure, efficient operations for the world's most critical teams.We're dedicated to empowering organizations to operate with confidence, reducing risks, and accelerating productivity. Guided by our core values of Customer Obsession, Earn Trust, Self Awareness, Ownership and High Impact, we collaborate closely with our customers to deliver solutions that meet complex needs and drive success.To learn more, visit Mattermost is seeking a Director of US Public Sector Campaigns to spearhead pipeline development and revenue growth within the Federal government segment, including Federal Systems Integrators. In this strategic leadership role, you will be responsible for building awareness, developing and executing account-based marketing (ABM) strategies, and driving demand generation across Federal agencies and system integrators throughout the United States. As a key member of the marketing team, you will contribute to the overall federal go-to-market strategy, leading cross-functional efforts to build impactful marketing campaigns, develop compelling content, and orchestrate field events to accelerate Mattermost's success in the public sector.The ideal candidate will be an experienced marketer with a proven track record of driving pipeline growth in the U.S. public sector, particularly in cybersecurity, and will possess the ability to navigate complex federal ecosystems to create high-impact marketing initiatives. You will collaborate closely with the U.S. Public Sector Sales team, partner marketing, product marketing, and other key stakeholders to meet and exceed pipeline and revenue goals for the segment.This role requires a self-starter with a strong strategic mindset, capable of building new programs from the ground up, driving measurable outcomes, and fostering strong cross-functional partnerships in a highly matrixed environment.Key Responsibilities:Strategic Leadership

• Collaborate with sales, channel/partner marketing, product marketing, creative teams, and marketing operations to develop and execute strategic marketing plans.
• Lead the creation and execution of capture strategies aimed at securing government contracts, grants, and research programs with various federal agencies aligned with Mattermost's mission.
• Provide leadership and strategic oversight for federal marketing initiatives, building credibility and trust with key partners, including the Defense Industrial Base (DIB), system integrators, and other stakeholders critical to Mattermost's success.
• Drive the development of scalable processes, assets, and frameworks to improve the company's strategic pursuit capabilities within the federal market.Demand Generation & ABM Campaigns
  • Collaborate with Sales and Growth Marketing teams to design and execute comprehensive ABM and demand generation campaigns using a variety of tactics, including events, email, outbound efforts, webinars, paid social, digital marketing, and content syndication.
  • Collaborate with Content Marketing to develop compelling content that supports all campaign touchpoints, including email, landing pages, paid social ads, event messaging, and other online/offline initiatives.
  • Leverage data-driven insights to continuously test, measure, and optimize marketing activities for improved outcomes.Sales & Partner Enablement
    • Partner with the U.S. Federal Sales team to align marketing efforts with sales goals and facilitate feedback on lead conversion, client insights, and campaign effectiveness.
    • Conduct regular public sector pipeline reviews and develop targeted marketing campaigns to complement sales activities and address gaps in the market.
    • Build credibility with channel partners by delivering impactful marketing initiatives that support joint go-to-market efforts.Market Insights & Optimization
      • Analyze market trends, government procurement cycles, and competitive positioning to inform campaign strategies.
      • Consistently measure and enhance the performance of federal marketing programs to ensure alignment with business objectives.
      • Provide regular reporting on key metrics, pipeline contributions, and overall campaign effectiveness to the executive leadership team.Required Background/Skill:
        • 7+ years of experience in B2B marketing, with a strong focus on federal government marketing and demand generation.
        • Proven experience marketing cybersecurity solutions to the U.S. public sector, including both federal and state/local markets.
        • Demonstrated proficiency in developing and executing ABM strategies, digital and offline marketing campaigns, and partner marketing initiatives.
        • Exceptional written and verbal communication skills, with a strong ability to craft compelling content and campaign assets.
        • Excellent project management and leadership skills, with the ability to manage multiple priorities in a fast-paced environment.
        • Experience collaborating with cross-functional teams to drive pipeline growth and meet/exceed revenue targets.
        • Highly adaptable to changing priorities and market dynamics.
        • Ability to work independently with minimal supervision, demonstrating a proactive and results-driven mindset.Preferred Qualifications:
          • Experience working with the Defense Industrial Base (DIB) and federal system integrators.
          • Familiarity with federal capture strategies and government procurement processes.
          • ABM certification or experience using ABM platforms.Key Attributes:
            • Strategic Thinker: Ability to see the big picture while managing the tactical execution.
            • Collaborative: Works well cross-functionally with sales, product marketing, and content teams.
            • Data-Driven: Utilizes insights to inform and optimize campaign strategies.
            • Customer-Centric: Focuses on delivering value to target accounts through personalized content and messaging.Salary: $180,000 - $230,000 a yearMattermost is an EEO Employer, we are a remote-first, open-source company.We are continually working to expand our hiring in more countries and regions, ensuring compliance with local laws and regulations, which takes time.Mattermost values your unique perspective-we welcome all applicants. We encourage individuals from all backgrounds to apply and are committed to assessing candidates based on their skills and qualifications. We do not tolerate discrimination against staff or applicants based on race, religion, national origin, age, disability, pregnancy status, veteran status, or other personal characteristics.If you require accommodations during the interview process, please let us know-we're happy to assist.
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Keywords: Mattermost Inc, Washington DC , Director of US Public Sector Campaigns (Remote), Executive , Washington, DC