Senior Manager, Influencer Marketing
Company: The Ad Council
Location: Washington
Posted on: February 11, 2025
|
|
|
Job Description:
Who we are:
The Ad Council convenes creative storytellers to educate, unite and
uplift audiences by opening hearts, inspiring action and
accelerating change. For more than 80 years, the nonprofit
organization and its partners in advertising, media, marketing and
tech have been behind some of the country's most iconic social
impact campaigns - Smokey Bear, Friends Don't Let Friends Drive
Drunk, Tear the Paper Ceiling and many more.
Job Summary
Creators for Good:
Come join the Ad Council's Creators for Good team, a core part of
the overall Marketing & Communications team and the premier partner
for mobilizing influential trusted messengers in support of the
country's most pressing issues. The Creators for Good team
identifies and partners with a broad spectrum of media platforms
and trusted messengers including: celebrities, social influencers,
subject matter experts, podcasters, businesses, athletes,
musicians, faith leaders and more. The incorporation of trusted
messengers is a crucial element to the Ad Council's ability to
drive social impact and Creators for Good is deeply integrated
within our purpose-driven campaigns, leveraging their voices across
our channel mix including social media, advertising, events and
media partnerships.
Job Summary:
We are seeking a Senior Manager, Influencer Marketing (known at the
Ad Council as Senior Manager, Creators for Good) to lead influencer
strategy and execution for 4+ dedicated campaigns and support the
growth of the Creators for Good brand. You will be a key member of
a team that is growing rapidly and expanding their remit among the
existing roster of Ad Council campaigns and will blend both
day-to-day campaign execution and strategic planning.
As the Senior Manager, Influencer Marketing, you will meaningfully
contribute to improving our processes, efficiencies, and service
offerings for the team. You will not only independently manage
Creators for Good activations across a portfolio of multi-channel
campaigns but you will also enhance the trusted messenger strategy
and execution of some or our most complex and high-profile pillar
efforts. Additionally, your responsibilities will include
positioning both Creators for Good internally and externally among
key stakeholders.
The compensation package includes an annual base salary in the
range of $82,000 - $92,000 (based on experience level), an annual
incentive, generous benefits, and paid time off. We are seeking
someone to start immediately.
What You'll Do:
Influencer Campaign Management: Your primary role as the Senior
Manager, Influencer Marketing is the full-service execution of
trusted messenger activations on behalf of Ad Council and it's
co-branded client campaigns including: influencer strategy & brief
development, sourcing, influencer outreach, talent vetting,
copywriting, content development, review, & approval, paid
amplification, event coordination, measurement and analytics.
More specifically, you will:
Develop overarching influencer marketing strategies for dedicated
campaigns that will be informed by campaign messaging and target
audience definition
Oversee all aspects of influencer activation including: sourcing,
vetting, conducting outreach, brief writing, content
reviews/approvals and logistics coordination
Build & foster relationships with cross functional teammates across
the Ad Council to ensure Creators for Good programs deliver
campaign impact and meet or exceed client goals
Contribute to Creators for Good Thought Leadership efforts through
participation in industry panels and events as an expert in the
impact of Trusted Messengers on the country's most pressing social
issues
Collaborate with and mentor Creators for Good teammates to share
best practices, new ways of working, and foster a culture of
ownership & accountability across the team
Stay abreast of relevant current events, cultural moments and
industry trends to identify new and innovative opportunities or
trusted messenger partnerships for campaigns
Engage in ongoing learning and development opportunities, including
identifying opportunities for cross-functional collaboration and
enhancing our team's efficacy through emerging and evolving
tactics
Manage external influencer network vendors when applicable and
oversee all aspects of the partnership, ensuring goals are met on
time and within budget
Leverage data and insights provided by the internal Research team
and monitor emerging news about campaign causes and issues to
identify opportunities to break into the conversation
Support larger Ad Council efforts at key industry events such as
panels, conferences and events featuring talent
What You'll Bring:
4+ years of social media, influencer marketing or talent relations
experience with experience managing internal and external
clients.
Creative and strategic thinker that ideates and activates
Experience navigating highly matrixed organizations and marshalling
resources
Self-starter who excels in a collaborative, entrepreneurial, and
fast-paced setting
Excellent project management skills, organizational skills and
attention to detail
Excellent communication skills (verbal and written)
Experience with social media listening and measurement across
platforms like Instagram, TikTok and YouTube
Experience in team management and mentoring (direct reports or
through influence)
What you'll get:
All full-time the Ad Council employees are eligible for:
Full remote work arrangements; Robust and flexible time off;
Parental/Caregiver leave; "Health" days.
Comprehensive Medical, Dental and Vision plans; Health and Flexible
Savings benefit; Reimbursement toward health and wellness expenses;
Additional insurances for your spouse/children/pets.
Participation in the Ad Council 403(b) Retirement Plan with
generous annual company contributions.
Professional and skill-based development opportunities; Tuition
Reimbursement.
What we're committed to:
At the Ad Council, we value and celebrate the unique
characteristics and perspectives that make each person who they
are. Diversity is the foundation of our work and allows us to
reimagine how we reach our audiences. It is not simply our belief,
but our duty, to cultivate a team that is representative of the
American people. Only then can we drive true, measurable, and
life-changing impact on the most important issues facing our
country today.
The Ad Council is an Equal Opportunity Employer. Qualified
applicants will be considered for employment without regard to
race, creed, color, citizenship status, religion, sex, sexual
orientation, gender identity, marital status, age, national origin,
genetic information, status as an individual with a disability,
status as a protected veteran or any other legally protected
status.
The Ad Council invites all qualified interested applicants to apply
for career opportunities. If you are a person with a disability and
need a reasonable accommodation for any part of the application or
hiring process, please submit your request through one of the
following methods listed below.
How to reach us:
To apply online:
Email: ()
Fax (212) 922-1676
or
Ad Council
Attn: People Operations Team
815 2nd Avenue, 9th Floor
New York, NY 10017
Keywords: The Ad Council, Washington DC , Senior Manager, Influencer Marketing, Executive , Washington, DC
|
Click
here to apply!
|
