Director of Digital Marketing

Company: Outreach
Location: Washington
Posted on: March 29, 2025

Job Description:

Outreach is the first and only AI Sales Execution Platform built for intelligent revenue workflows. Built on the world's largest foundation of customer interactions and go-to-market team data, Outreach's leading revenue AI technology helps go-to-market professionals and their companies win by intelligently accelerating decision making and elevating sellers to do their best work. Our powerful platform gives revenue teams the tools they need to design, measure, and improve a revenue strategy for every stage of the customer journey, improving efficiency and effectiveness across the entire revenue cycle. Over 6,000 customers, including Zoom, McKesson, Snowflake, SAP, and Okta use Outreach to power workflows, put customers at the center of their business, improve revenue results, and win in the market.Outreach is a privately held company based in Seattle, Washington, with offices worldwide. To learn more, please visit .About the Role:Are you a web and paid media savvy digital marketer? Outreach is looking for a Director of Digital Marketing with proven experience in online marketing and website strategy to manage the corporate website and performance marketing team.Location: Open to remote within the USYour Daily Adventures will Include:

• Establish a best-in-class website strategy with continuous innovations
• Establish a digital marketing strategy to meet pipeline targets
• Collaborate cross-functionally to maintain Outreach's digital presence
• Maintain consistent brand messaging across all channels
• Stay up to date on the latest website and paid media trends, and implement them in marketing campaigns
• Plan, develop and implement web strategies, roadmap and sprint cycles that support business objectives.
• Oversee all paid media strategy, including SEM, paid social, ABM display campaigns
• Maintain on-going website innovations and enhancements to maximize website quality, efficiencies, traffic, conversions and user experience
• Analyze and communicate overall performance of digital marketing channels and campaignsOur Vision of You:
  • Proven track record of driving successful digital marketing strategies
  • Strong experience in managing high-performing teams.
  • Experience managing large budgets and aligning them to business priorities
  • Strong sense of creativity, imagination, and innovation
  • Excellent interpersonal skills, with the ability to collaborate with other departments
  • Strong attention to detail with an analytical mind and outstanding problem-solving skills
  • Proficiency in Google Ads, LinkedIn campaign manager and 6Sense
  • Experience with SEO and SEM strategy and keyword research
  • Understanding of website analytics tools, such as Google Analytics as well as content management platforms such as Craft CSMThe annual base salary range for this role is $117,000-$165,000 USD. You may also be offered incentive compensation, bonus, restricted stock units, and benefits. Actual compensation is based on factors such as the candidate's skills, qualifications, and experience. We also have a location-based compensation structure; there may be a different range for candidates in other locations.#LI-KH2 #LI-remoteWhy You'll Love It Here
    • Generous medical, dental, and vision coverage for full-time employees and their dependents
    • Flexible time off
    • 401k to help you save for the future
    • Diversity and inclusion programs that promote employee resource groups like OWN+ (Outreach Women's Network), Adelante (Latinx community), OBX (Outreach Black Connection), Mosaic (AAPI community), Pride (LGBTQIA+), Gender+, Disability Community, and Veterans/Military
    • A parental leave program that includes not just extended time off but options for a paid night nurse, and a gradual return to work
    • Infertility/assisted reproductive services benefit
    • Employee referral bonuses to encourage the addition of great new people to the team
    • Plus, unlimited snacks and beverages in our kitchenWe're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.Our success is reliant on building teams that include people from different backgrounds and experiences who can elevate assumptions and ideas with fresh perspectives. We're dedicated to hiring the whole human, not just a resume. To that end, we look for a diverse pool of applicants-including those from historically marginalized groups. We would like to invite you to apply even if you don't think you meet all of the requirements listed below. We don't want a few lines in a job description to get between us and the opportunity to meet you.
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Keywords: Outreach, Washington DC , Director of Digital Marketing, Executive , Washington, DC