General Manager

Company: Maryland D.C. Delaware Broadcasters Association
Location: Washington
Posted on: March 25, 2025

Job Description:

OverviewSalem Surround, a division of Salem Media group, offers an exceptional opportunity for a seasoned General Sales Manager to lead our radio and digital sales team in Washington DC.We are seeking an experienced and results-driven General Sales Manager (GSM) to lead our team of audio and digital media sales professionals. The GSM will be responsible for overseeing all sales operations, driving revenue growth, and developing strategic plans to maximize market share. This role requires a strong leader with a proven track record in media sales, exceptional team management skills, and a deep understanding of digital and audio advertising solutions.ResponsibilitiesSales Leadership & Strategy:

• Develop and execute a comprehensive sales strategy to drive revenue growth across audio and digital media platforms.
• Establish and achieve sales goals, budgets, and key performance indicators (KPIs).
• Identify new business opportunities and cultivate relationships with clients and agencies.
• Stay ahead of industry trends and implement innovative sales techniques.Team Management & Development:
• Lead, coach, and motivate a team of sales professionals to exceed revenue targets.
• Recruit, train, and mentor sales staff, ensuring their success through ongoing development.
• Foster a high-performance culture with a focus on accountability, collaboration, and results.Client & Revenue Growth:
• Maintain and grow relationships with key advertisers, agencies, and partners.
• Oversee the creation of compelling sales presentations and proposals.
• Work closely with marketing and content teams to develop revenue-generating initiatives.Operational & Financial Management:
• Monitor sales performance, pipeline activity, and market trends to adjust strategies as needed.
• Ensure accurate forecasting, reporting, and budgeting for sales activities.
• Work cross-functionally with programming, promotions, and digital teams to align sales strategies with overall business objectives.Qualifications
• 5+ years of experience in media sales, with at least 2 years in a leadership role.
• Strong background in radio, audio streaming, digital advertising, and integrated media sales.
• Proven ability to drive revenue growth and exceed sales targets.
• Excellent leadership, coaching, and team-building skills.
• Strong negotiation, presentation, and communication skills.
• Proficiency in CRM tools, analytics, and digital advertising platforms.BenefitsWhy Join Us?
• Competitive salary with uncapped commission and performance bonuses.
• Opportunity to lead a talented sales team in a growing and dynamic media industry.
• A collaborative and innovative work environment with a focus on success.EEO StatementIf you are a motivated sales leader with a passion for audio and digital media, we'd love to hear from you! Apply today!Come see how Salem is DIFFERENT and why we've been certified as a "Great Place to Work" and as a "Best and Brightest" equal opportunity employer.Compensation$125k - $175k INCLUDING generous commission structure
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Keywords: Maryland D.C. Delaware Broadcasters Association, Washington DC , General Manager, Executive , Washington, DC