Search Marketing Strategist

Company: Course Advisor
Location: Washington
Posted on: March 22, 2025

Job Description:

Job Description & Duties Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.List of Search Marketing Strategist Job Duties

• Collect and analyze Web metrics, such as visits, time on site, page views per visit, transaction volume and revenue, traffic mix, click-through rates, conversion rates, cost per acquisition, or cost per click.
• Implement online customer service processes to ensure positive and consistent user experiences.
• Assist in setting up or optimizing analytics tools for tracking visitors' behaviors.
• Identify methods for interfacing Web application technologies with enterprise resource planning or other system software.
• Prepare electronic commerce designs or prototypes, such as storyboards, mock-ups, or other content, using graphics design software.
• Assist in the development of online transactional or security policies.Skills Required
  • Reading Comprehension: Understanding written sentences and paragraphs in work-related documents.
  • Complex Problem Solving: Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
  • Speaking: Talking to others to convey information effectively.
  • Critical Thinking: Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Active Learning: Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Active Listening: Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.Salary for a Search Marketing StrategistThe salary for Search Marketing Strategists ranges between about $47,350 and $144,820 a year.Search Marketing Strategists who work in District of Columbia, Maryland, or New Hampshire, make the highest salaries.
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Keywords: Course Advisor, Washington DC , Search Marketing Strategist, Advertising , Washington, DC