Senior Manager, Marketing & Publications
Company: Mosaec
Location: Washington
Posted on: March 4, 2025
Job Description:
Washington, D.C., POSITION INFORMATIONWashington Performing Arts
seeks a dynamic, creative, and collaborative marketing professional
to join our Marketing, Communications, & Creative Media team. This
is an exciting role offering excellent opportunity to work with a
cooperative, supportive, and passionate team, which enriches our
D.C. community with vibrant performing arts experiences.The Senior
Manager, Marketing & Publications has a strong understanding of and
experience with project management and marketing. In partnership
with the Director of Marketing, Communications, & Creative Media,
this role collaborates with cross-functional teams to develop and
execute copy and design strategies for multi-channel marketing
assets, including website copy, email campaigns, advertising,
social media, and performance and event program content. Qualified
candidates have an established understanding of SEO principles and
the ability to create SEO-friendly content.The Senior Manager,
Marketing & Publications handles multiple priorities simultaneously
as the lead liaison for the consulting graphic designer and program
writer, and communicates regularly with advertisers and artist
managers. The ideal candidate is a communicative self-starter,
detail-oriented writer and editor, and highly organized with the
ability to meet deadlines. They have a curious mindset, and a
penchant for honing and improving ideas with deep dives into
data.Position Summary/Purpose:Under the supervision of Washington
Performing Arts' Director of Marketing, Communications, & Creative
Media (MCCM), the Senior Manager, Marketing & Publications
contributes to the department's efforts to:
- Enhance the public's awareness and understanding of Washington
Performing Arts's mission, values, and institutional identity
- Increase a diverse public's participation in Washington
Performing Arts's wide range of artistic, education, and community
programs
- Design communications/marketing/sales campaigns that are
attention-getting and impactful, strategic and forward-thinking,
cost-effective and grounded in data analysis, and demonstrate a
spirit of innovation and improvement, accessibility, and
inclusivity
- Reach Washington Performing Arts' annual earned revenue
goalBenefits:This position is eligible for Full-Time employee
benefits. Washington Performing Arts offers a generous benefits
package which includes 100% Health, Dental, Life & Long-Term
Disability Insurance, 403(b) Retirement Savings plan offered to all
employees, Employee Assistance Program, Emergency Travel
Assistance, WPA sponsored discount programs, WPA sponsored Wellness
and Professional Development Stipend, paid Holiday, Vacation, Sick,
and Personal time off.Organizational Diversity &
InclusionWashington Performing Arts is committed to diversity,
equity, inclusion, and access in all aspects of our work. In
keeping with our mission and guiding principles, we seek,
represent, and welcome a multiplicity of voices in everything we do
from programmatic content to the composition of our board and
staff.Equal Employment Opportunity StatementWashington Performing
Arts subscribes to a policy of Equal Employment Opportunity and
will not discriminate against any employee or applicant because of
race, age, sex, color, sexual orientation, physical or mental
disability, protected veteran status, religion, ancestry or
national origin, marital status, genetic information, political
affiliation, and gender identity or expression.How to Apply:Send
cover letter and resume (in attachment format) to
hr@washingtonperformingarts.org with position title in subject
line.For best consideration, please send applications by February
26, 2025. Please note: Applications without a cover letter
addressing your fitness for the role and relevant experience will
not be considered.Essential Duty #1: Project & Systems
ManagementPercentage: 50%Marketing and Institutional
Collateral:Oversee the production and dissemination of all
Washington Performing Arts seasonal and institutional printed
collateral (season brochures, fliers, poster, postcards, banners,
etc.) created by all departments for promotional, fundraising,
educational, informational, and other purposes. Provide writing,
proofreading, edit routing, and other assistance for all
communications, including e-newsletters, web copy, printed and
digital playbills, and social media.Serve as an editorial expert,
highly competent in syntax, diction, style, and grammar.Lead
liaison for consulting graphic designer and program writer.
Super-user for Asana project management software.Related duties
include convening internal project meetings; in-house creative and
production-related consultation; management of graphic design
process; securing of print and fulfillment bids; and managing of
printer and mail house relationships.Advertising:In collaboration
with Director of Marketing, Communications, & Creative Media, plan
and implement booking, creation, submission, invoicing, and
budgetary tracking of print, broadcast, and digital advertising.
Maintain advertising relationships. Apply evolving marketing and
communications principles, theories, and concepts consistently, and
strive for progress and growth.Departmental Budget:In collaboration
with Director of Marketing, Communications, & Creative Media and
other department staff, monitor and report on expenditures on an
ongoing basis; forecast and report on potential budgetary needs,
savings, or overruns; process departmental invoices; and assist
with department accounting records.Special Projects:As assigned by
Director of Marketing, Communications & Creative Media, serve as
primary department liaison on major organizational projects and
productions (e.g., multi-event thematic projects, brand/identity
initiatives, Young Patrons Subscriptions).Essential Duty #2:
Creative Media ManagementPercentage: 20%Video and
Photography:Liaise with artist management, and internal staff to
source video, photo, and audio assets for promotions and
advertising. Provide support for internal and external video
creators, including sourcing and organizing of
materials/components, ensuring quality control for video closed
captioning, and providing writing and editing for public-facing
video titles, summaries, etc.Institutional E-mail Campaigns:Draft
copy for monthly E-News, Performance Reminder and Feedback emails
and surveys, event appeals, and other promotions.Social Media:With
Digital Content Manager, create occasional content for
institutional, seasonal, and project-based planning on Washington
Performing Arts's social media platforms.Data
Analysis/Interpretation:In collaboration with the Creative Media &
Analytics Manager and Digital Content Manager, monitor analytics of
institutional media platforms/projects, including Google
properties, providing summaries and recommendations to the Director
of Marketing, Communications & Creative Media and other
staff.Essential Duty #3: General Communications & Creative Media
SupportPercentage: 20%Participate actively in departmental and
cross-departmental discussions and project teams, contributing
creative ideas and approaches to new and ongoing projects and
programs.Maintain a consistent brand voice across all
communications channels.Assist in developing and managing strategic
marketing initiatives that promote subscriptions and single ticket
sales and increase organizational visibility and brand
awareness.Collaborate with department staff to monitor and enhance
all departmental initiatives and operations for adherence to
principles and best practices of diversity, equity, inclusion, and
access.Serve as a department liaison to other departments via
weekly Interdepartmental meetings and project-based task forces (as
assigned).Provide staff support to the Philanthropy & Patron
Engagement Committee of the Board of Directors.Represent the
department and the organization at performances and other events,
as assigned.Essential Duty #4: Supervision of Staff &
ConsultantsPercentage: 10%Foster an inclusive environment that
promotes active engagement, cross-departmental collaboration, and
skill enrichment.Mentor and directly manage communications
interns.Serve as primary staff contact for the following regular
consultants for Washington Performing Arts:
- Graphic designer
- Program-notes writerMinimum Qualifications:Minimum five (5)
years work experience in a marketing or content strategy role, with
an established understanding of digital mediums, channels, SEO
principles, and trends. Degree in marketing or communications a
plus.Outstanding organizational, editorial detail, and focus
skills. Demonstrated ability to communicate professionally and
manage multiple tasks and relationships. Proven record with time
management, overseeing complicated projects, and meeting
deadlines.Strong understanding of D.C.'s advertising marketplace
across radio, TV, print, and digital. Proficient use of Microsoft
Office, Adobe Acrobat, Asana, and Meta Business Suite.Essential
Capabilities & Preferences:
- Aptitude for collaboration, both in-house and with external
partners.
- Experience with project- and team leadership.
- Results-oriented problem solver, addressing obstacles and
providing guidance throughout the project management process.
- Detailed, editorial eye.
- Background in the performing arts (as practitioner, staffer,
scholar, and/or enthusiast).
- Facility with major social media platforms (Facebook, Twitter,
Instagram).
- Appreciation for and understanding of a variety of musical
genres including classical, jazz, global music, gospel music, and
more.
- Ability to lift up to 20 lbs.
- Tessitura experience a plus.Specific Conditions of Work:Ability
to work a Monday-Friday regular schedule, minimum three days in
office. Flexibility to work performance events on weekends, and
evenings.In-person attendance of various performance, education,
and community events.
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Keywords: Mosaec, Washington DC , Senior Manager, Marketing & Publications, Accounting, Auditing , Washington, DC
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